WordPress 101

Build and learn how to think about building a website with wordpress and best practices and tools for search engine and social media.

Category: Keywords

Keywords, Websites

Killing Keyword Search with Google Tools

It’s not often I get to write about Internet Marketing related software tools from a perspective of support. Quite often, I’d be found ripping some programs apart, demanding more for the consumer. In this instance, I see extremely high value with the use of tools like this one I’m suggesting as a useful add-on tool.

Many competitors of yours use the Google Adwords to buy paid traffic for prominent placement on Google Search pages. You know those advertisements along the right edge? With this tool, you can see what Keywords they’re using and which ones get the clicks. How valuable is this insight to you?

If you don’t know what to do to benefit from this information, you still have a lot to learn about promoting your website online. First thing you need to know is that placing well in search is always a full-time ongoing job to develop and maintain.

  • Know your market.
  • Know your competition.
  • Know your keywords.
  • Develop your content.
  • Enhance and tune your search engine optimization.
  • Develop off-site search engine optimization campaign.

These critical activities increase the flow of relevant traffic to your website. As a consumer and business entrepreneur, you are well advised to learn the basics and how to apply them consistently for best results.

Knowing your market and competition can be discovered through a variety of means. Google’s own Keyword Tool provides insight upon high traffic / value keywords and offers up a list of alternatives you want to also consider.

With this information you become more attuned to your market, understand your niche better, get a stronger grasp on the keywords you want to position well with, and can focus upon a variety of important tactics required to leverage this knowledge: Blog and write / update your website content; Fine tune and Search Optimize your website; and develop an ongoing off-site search engine optimization campaign.

Resources

Coming soon, more on social media bookmarking.

Keywords

Using the Keyword Research to Buy the Domain Name

Once you’ve completed your research with Google Adword Keyword Tool and identified a number of potentially viable keywords, you are ready to buy a domain name.

A versatile and favourite tool used to find a well-chosen domain name is found at DomainsBot.com.

Entering the keyword(s) as separate words, this handy service includes a tool on the next screen containing the domain name availability results. Located at the right column, called LiveBot, the semantic dictionary allows the user to filter, add, and play with the variations. This assistance is invaluable in an ever competitive space where domain names are desired and already purchased and owned by someone else.

Using the synonym selector, you will be able to massage the search criteria until you successfully find the best matching combination that fully supports the keyword research you’ve already done.

Many people getting online for the first time will have traditionally gone to a web designer first. With a marketing type brochure concept in mind, they hand over their content for the web-pages, ask for the domain name to represent their brand or company name, and the designer buys the domain name on their behalf and hosts their website on their own server, and charging you for each item including hosting.

I strongly advise against this approach, and now that your research is completed, and domain name chosen, you are ready to buy your own domain name yourself. Buying it yourself ensures it is registered properly to your name as the owner, and ensures you always remain in control with the management and hosting of your website.

Best practices in today’s fast changing online world of web implementation requires a website that can quickly and easily launch additional web pages for the purposes of marketing. Simple design, focused upon the evolution and development of a content strategy are critical to:

  1. Attract website traffic
  2. Turn visitors into leads using lead capture
  3. Convert leads to sales

To do this requires the right elements and tools, along with the strategy and processes to create the right mix of marketing elements quickly and easily. If you’re not able to post to your blog quickly and easily, and also link a Call to Action to a new Landing Page created in as little as 15 minutes to capture leads, you’re website marketing will not be effective.