WordPress 101

Build and learn how to think about building a website with wordpress and best practices and tools for search engine and social media.

Using the Keyword Research to Buy the Domain Name

Once you’ve completed your research with Google Adword Keyword Tool and identified a number of potentially viable keywords, you are ready to buy a domain name.

A versatile and favourite tool used to find a well-chosen domain name is found at DomainsBot.com.

Entering the keyword(s) as separate words, this handy service includes a tool on the next screen containing the domain name availability results. Located at the right column, called LiveBot, the semantic dictionary allows the user to filter, add, and play with the variations. This assistance is invaluable in an ever competitive space where domain names are desired and already purchased and owned by someone else.

Using the synonym selector, you will be able to massage the search criteria until you successfully find the best matching combination that fully supports the keyword research you’ve already done.

Many people getting online for the first time will have traditionally gone to a web designer first. With a marketing type brochure concept in mind, they hand over their content for the web-pages, ask for the domain name to represent their brand or company name, and the designer buys the domain name on their behalf and hosts their website on their own server, and charging you for each item including hosting.

I strongly advise against this approach, and now that your research is completed, and domain name chosen, you are ready to buy your own domain name yourself. Buying it yourself ensures it is registered properly to your name as the owner, and ensures you always remain in control with the management and hosting of your website.

Best practices in today’s fast changing online world of web implementation requires a website that can quickly and easily launch additional web pages for the purposes of marketing. Simple design, focused upon the evolution and development of a content strategy are critical to:

  1. Attract website traffic
  2. Turn visitors into leads using lead capture
  3. Convert leads to sales

To do this requires the right elements and tools, along with the strategy and processes to create the right mix of marketing elements quickly and easily. If you’re not able to post to your blog quickly and easily, and also link a Call to Action to a new Landing Page created in as little as 15 minutes to capture leads, you’re website marketing will not be effective.

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