Research Your Market Online
Google Adwords is an important service for many in business looking to generate leads online. It requires a level of expertise to research and create the best advertising results, and to ensure you are drawing the right BUYERS to your website. It is NOT my recommendation for anyone getting started online to buy traffic this way unless you already have this expertise. Too often, the novice spends money for clicks that yield zero to low results.
What Google Adwords does offer that is of extremely high value is a Keyword Research Tool. Using this tool, you will discover the monthly search volumes for keywords both globally, and locally. Be sure to make note of your local market search volume as much as you take note of the global search volume.
Along with this, you can also investigate more deeply with Insights for Search which is found by clicking the magnifying-glass icon in the Keyword results list.
From the new page, Insights for Search, you can hone your research based upon the various search terms you are exploring for your market. You can zero in on geographic locations, adjust time ranges and see trends, and explore various categories to gain a much more accurate picture. When increasing the time-range, an option to see Google’s Forecast for the search term is also available.
There is much more available through the Insights than just these few tips, so explore a little, discover, and learn.
Going back to the Keyword Tool and the list of results with search volumes, you will also find how stacked the deck is against you, or in your favour. This doesn’t mean throw in the towel if the competition is high and the keyword search volume is low: It simply means it is time to think outside the box.
When the keyword tool is used, it not only returns results directly matching your search criteria, it also returns many relevant, and potentially relevant keywords. This allows you to find that sweet spot.
The estimated Avg. CPC column tells you how much the bidders are paying for clicks from Google Adwords traffic on each search term. Where it shows a higher dollar value, it stands to reason that the buyers of that traffic are experiencing positive results that justify the expense; although this is not always the case.