Getting visitors to your website is a must; we are all aware of this fact. However, do you know
- how often the same people come back to visit again?
- how long they stay and visit?
- whether they found what they were looking for on your site?
- who they are?
- how you can contact them again to build the relationship?
A very simple and effective way to gain more intelligence and insight to the visitor website traffic is to capture their name and email. While this sounds like an obvious and simple solution to online marketing, it is not one that comes easily to everyone.
How do we capture leads from website traffic?
Using an email marketing service is the most efficient method of communicating regularly with your audience. When a visitor comes to your website, you want to offer some incentive that invites them to leave their name and email with you.
This is where you would create some easy offer in the form of a digital download. It could be:
- an ebook or report
- a music video
- an mp3 audio file
In order for the visitor to access this content, they would sign-up in the form you insert on your web page that provides the offer. The Aweber system has a very intuitive and guided interface to set up targeted lists so you can manage multiple offers easily.
When the visitor traffic signs up, their name and email is captured to your Aweber email marketing list, the Aweber system sends out an authentication email to ensure you’ve confirmed ‘double opt-in’ which is important today for anti-spam regulations, and follows up with a welcome email that contains the file for download, or the link to the file for download.
Pretty easy, right? Setting things up the first time can take a little time, but once you’ve done one, you start to get the hang of it and will find this tool invaluable in increasing your communication effectiveness with an audience that would otherwise remain invisible to you.
Email marketing remains the most effective tool for increasing traffic to your website and increasing your websites longevity and viability.