Email marketing remains the most effective form of communicating with your audience and converting leads to sales, and those sales into loyal customers. Many business people are aware of this and are willing to tackle the chore of email marketing, and can easily find themselves bogged down with the task of managing their email list and ensuring the follow-up happens.
For some, automation is a dirty word. For others, they understand that it is the process of knowing what they want to communicate and putting the processes in place to ensure their message gets out consistently and effectively. The personal touch remains, as the opportunity for further follow-up happens as a result of effective automation processes.
An interesting statistic is that it is the 5th point of email contact with a customer that results in 80% of the sales that occur via email marketing, and yet, less than 10% of small business owners will consistently do this follow-up.
Email Marketing Tools – Choices
There are many services available for email marketing, and today three email marketing tools are presented, plus a fourth that is part of a much more comprehensive software service which does considerably more than just email marketing. Read on!
Constant Contact has various price points and is an excellent choice for the beginner who is only interested in marketing with a Newsletter Sign-Up. As you grow in confidence and learn more creative approaches, however, Â you will find this email marketing tool will leave what it offers lacking for implementation on your site.
The difficulty with this tool is it limits the number of forms and targeted lists that you can set up. Â During the initial exploration of the service only one Capture Sign-up Form for your website was available. With excellent email marketing, it is important to be able to create additional capture forms for a website that enable segmented sign-up offers that capture leads based upon preferences.
See Aweber below to learn more about other uses of multiple forms.
Aweber is an excellent tool for email marketing, and particularly for bloggers. This email marketing system allows the creation of various lists, and accompanying Sign-Up Lead Capture forms. This permits new forms to be created for Newsletter Sign-up, as well as others for specific offers that may be created on other website pages or blog posts.
With a specific offer posted to a website, when people sign-up, their contact details are being captured in specific and targeted lists that make future follow-up sequences much more effective.
The pricing plan is competitive and adjusts according to the volume and quantity of email lists and marketing. A particularly popular feature with this tool is that it will auto-email new blog post updates as a newsletter, thus taking more work off the business owners plate when new blog posts are published on the website.
Email Marketing 2.0 sophistication: InfusionSoft offers a superb tool with two price points. The Basic Plan is for a business owner engaged in email marketing for their own personal business reasons. It also allows an additional user account access for support and administration.
InfusionSoft offers plenty of templates and sequences already in the resource library to help business owners to get started with creating and implementing their email marketing campaigns. This helps take a lot of the guesswork out of the equation, as existing campaign sequences can be utilized and customized to fit the business needs.
The Deluxe package takes things to a whole new level with features for handling ecommerce, affiliate tracking, and collections.
With the basic package, up to 25,000 emails per month can be sent out, and the Deluxe affords 75,000 emails/month.
There is much more that can be said about each of these product offers. With each service, there are additional options for add-ons that can enhance your online marketing efforts. More information can be found on their sites. Many of these services will interact publishing to social media accounts and profiles.