Getting traffic to your website is and should be a top concern for anyone with, or planning to create, a website. No matter what community online I spend time interacting with, the common question of how to get more traffic to your website is raised. It makes perfect sense.
The whole purpose of the website is to inform customers, and to create relationships with new customers. You’ll notice it states: Create relationships with new customers, and NOT get new customers. Those days are gone, and social media is a driving force restoring best practices that focus upon building relationships with people, as people. Along this journey into social media, there were many marketers who used this effectively with poor practices that result in damaged relationships. This article focuses upon the outcomes of this journey, and re-establishes the tried and true considerations for maintaining and promoting a website.
Content is still King. Keywords are a must for organic search engine traffic, and for improving ranking for the correct keywords. Adding fresh content regularly through blogging is the easiest method, whether the blog be identified as a Press Release, a Blog, a Journal, or a News channel for your website and company. These tools are easily adapted to suit your professional and personal needs.
Keywords are the foundation from which your content is built, and if you are starting a website, an important consideration to include when purchasing a domain name. Vanity names are cute, keyword rich domains find traffic faster. Thinking like your consumer or target audience, your keyword considerations come from the perspective of them using search, rather than only focusing upon what you offer.
Understanding keywords, and content, effective link-building can be achieved to greater effectiveness. Many sites exist for bookmarking, sharing links, and social media that rank very high in search engines. Adding your links with titles and or descriptions rich with your keywords helps create more highly effective back-links which will get scored by search engines. These campaigns create traffic, help build page rank, and improve your search engine optimization efforts.
Social Media sites such as Facebook, Twitter, and hosts of niche-specific sites, are tremendous assets in your marketing for your website. People build relationship connections, and begin and/or nurture relationships on social media websites. Conversations occur back and forth, links are shared, information is added to conversation, and recommendations are made. Look to serve others, help them, and build a foundation that earns respect. When information leading back to your site is shared, more influence from your efforts is felt through increased traffic.
Marketing is not sales, marketing is sharing information that is useful to your audience. Your audience signs up to receive news from you about your company, and about your industry. Their interest requires thoughtful sharing of information that retains their loyalty, and keeps your brand present and recognized with a sense of loyalty or appreciation. Offering tips, insights, informative articles, videos, and statistics, there are many options available to you that earn respect, and create traffic. Emails should always be brief, with an enticing link back to your website to further satisfy their curiosity.
Link in the Signature
How often do you email others, either creating a fresh email, or responding to something? A surprising number of people with websites to promote do send emails without including their website link with their signature in the email. Many email programs offer a setting to automatically add a signature with every email. Don’t be spammy, but do put your basic contact details with your web-link. You would print it on a business card and letterhead, so why not your email signature?
The most disappointing result I experience with any client comes about as they complete their website implementation and they decide that this is all they need. You have just invested capital of time and money into developing a marketing channel. I deliberately choose the word channel to draw your attention to the fact that today’s technology on the web is interactive; a broadcast medium. You won’t sit day after day in front of a television watching the same re-run. Your website needs a marketing budget and strategy that develops this kind of broadcasting ability.
Getting it Right
Is there such a thing? Time has taught me that it is the process, not the outcome, that generates the most leverage in life, business, and creativity. Taking the principles shared thus far, understand that there is no better time to start than right now! So it costs money, and you may have a limited budget. Starting where you are, and building up month after month, goals will be realized. Don’t wait for all the conditions to be right, all the budget to be identified, all the designs and content in place. Early launches and using the technology and principles shared, the intelligent feedback received and observed provides valuable direction to the process of building, launching, and managing growing websites.
As with this website, welcoming feedback is advantageous to most website owners. It stimulates conversations that can better inform you about your audience or market area. Make it easy for your website visitors to interact and connect with you, and do provide links to your other online distribution channels such as your Fan Page on Facebook, a Twitter profile you’ve got running, or some other social media profile.
And what about your feedback? After reading this post, what questions remain? Use the comment form to post your question, or share other useful advice you’ve learned with your own website.