Posts Tagged engagement tools
A Blog with RSS Feed is Your Best Social Media Asset
Meeting with a past client over lunch recently, our conversation spent some time discussing what was happening with his new business launch and the website development he had his nephew do on his behalf. Learning that there was no blog at all included in the website delivery, I reacted strongly with disappointment and disbelief.
As a past client, in the Business Coaching side of my vocational life, the best practices for web development, website publishing, and social media marketing were discussed. Sharing the value and importance of the RSS Feed a blog offers, the updated content strategy followed, all offer enormous benefits for online advertising and internet marketing.
Young nephew suggested a blog wasn’t required at this stage. At OMC Social, it is an essential ingredient to the social media marketing strategy and business development goals for online marketing. New fresh content, the ability to share that content, and extend one’s business to an audience has to keep them interested. As a major side-benefit, Google Search loves fresh content, and the better written per Search Engine Optimization and Keyword Research practices, the influence upon website ranking is powerful.
So, my soapbox today says to get a blog on your website domain, and use it religiously, faithfully, and in engaging and creative ways to draw your website visitors in to engage you more. Additionally, benefit from the Search Engine benefits, and social media promotions that create more and more influence as you remain faithful to the best practices for online engagement and content development.
You’ll be glad you did. Your domain is your best asset for increasing website visitor traffic. The blog channel is one of the best website tools. Add one now.
Engage Your Website Visitor Audience
Posted by leedman in Traffic & Leads on November 23, 2010
What I’m about to say usually comes as a big surprise to many folks.
Your Website is Not About You, your website is about connecting to a site visitor, and ensuring they come back and you have an opportunity to build a relationship with them. When you create your website, and add to the website, your thoughts want to be focused upon “What would interest a total stranger to sit here on my web page and surf my website for five minutes?” This exercise, done each time you are preparing to update or change site content, ensures you begin to drill down more and more with your contributions. With the introduction of social media, the use of video, and how blogging and email marketing all tie together, there is a tremendous marketing mix available and at your disposal. As social media was introduced, email marketing slowed a little as everyone jumped on the social media bandwagon. And yet, email marketing, updates for clients quarterly, and other informative tidbit emails have always remained the number one traffic generator for a website.
How to Get People On Your Email List
The basic home page, no blog, embedding a YouTube video, and a newsletter sign-up box, you’ve got a bare bones beginning. Of course, once you do have a fully functioning website, this old home page then gets customized and updated, and can now be used as a squeeze page. A squeeze page is simply a page you direct people to with links out on the web, and on this page you are offering them an incentive to give you their email address. Always be clear about the offer, make it something that has value, and be clear about what you are collecting their information for, and that you don’t sell their contact information. The other important way to add people to your email list, requires some of the traditional approach. Personal, in-your-face networking. Exchange business cards, meet people, exchange email communications as you follow-up with new people you’ve met, and ask if they’d mind receiving updates periodically. Don’t jump on it right away, necessarily. Listen, develop rapport and relationship, and either in conversation, or after a period of time, (you’ll know when) you can extend an invitation. Quite often, if they engage in conversation with me first, they go onto the list automatically and are informed, with thanks, for sharing their interest, and that I’ve included them in our updates. There is always more to this subject. These basics will hold you good stead to get you going. Post your comments, and your questions.