Many people are looking at how to leverage social media to generate business. To jump into social media with the sole focus upon 'sell, sell, sell' is bound to result in huge results. However, the larger percentage of results will be broken trust-relationships.

Many of the social media platforms are clamping down more and more on the way marketers engage people on their social media sites. They are looking out for their user base. Just as you would protect your own client list, they're protecting their client list and best interests. So what do you do? ( Read More ... )

Getting traffic to your website is and should be a top concern for anyone with, or planning to create, a website. No matter what community online I spend time interacting with, the common question of how to get more traffic to your website is raised. It makes perfect sense.

The whole purpose of the website is to inform customers, and to create relationships with new customers. You'll notice it states: Create relationships with new customers, and NOT get new customers. Those days are gone, and social media is a driving force restoring best practices that focus upon building relationships with people, as people. Along this journey into social media, there were many marketers who used this effectively with poor practices that result in damaged relationships. This article focuses upon the outcomes of this journey, and re-establishes the tried and true considerations for ( Read More ... )

A response in a discussion forum to professional coaches looking to leverage social media marking.

Ethics, value, and relationship.

I've been a technology professional since 1986, a coach since 2005, and a man who stands for something bigger than my pockets for much longer. Seeing what I see around "marketing" I'm going to share some important distinctions, and encourage anyone tempted to use traditional marketing techniques on any social media engagement sites and tools.

First, I will not pick on any names here. I have a philosophy that allows for free choice. Therefore, I will not publicly pick on any one individual behind their back. However, I have and will engage in a challenging public conversation online with anyone using tactics that are abusive of the tools and audience. As a coach, educator, lover of social media and it's principles, this is a natural opportunity to enlighten the would-be offender and help them become more successful. That said, it is (Read More ... )