Finding the MashedIn widget and service, I immediately found a benefit to taking advantage of its features.

MashedIn connects to your LinkedIn, Twitter, and Facebook accounts to create both a widget for your website, and a personal link for your emails, etc. Using the personal link was an immediate hit for me.

Did you know? ( Read More ... )

Once a website is online, getting traffic and increasing traffic share is the most common goal. After all, the website has been put out there with a purpose in mind relating to persuading, informing, educating, and selling. While social media offers one channel for traffic to find your site, it is also one that remains a short-term immediate benefit as it happens more in real time in a social sphere. You post a link to your site that you want to share, those who are online and respond to it, come visit your site. Days, weeks, months later, you either repeat the same process again and again to sustain that traffic flow, or you seek out other alternatives to keep ( Read More ... )

Many people are looking at how to leverage social media to generate business. To jump into social media with the sole focus upon 'sell, sell, sell' is bound to result in huge results. However, the larger percentage of results will be broken trust-relationships.

Many of the social media platforms are clamping down more and more on the way marketers engage people on their social media sites. They are looking out for their user base. Just as you would protect your own client list, they're protecting their client list and best interests. So what do you do? ( Read More ... )

Many conversations these days pertain to what the website is for, where the web is going, whether the same strategies from five years ago hold true today. Before the buzzword social media and web 2.0, everyone knew the importance of a list and having regular email communication to their clients and audience. In larger organizations, the web and email may have had much less prominence, as they opted for the traditional print media channels for the client / audience communication.

Today, so much more is possible directly online.

Any business can start small and scale up to meet the needs of a growing business. First and foremost, this must be ( Read More ... )

Getting traffic to your website is and should be a top concern for anyone with, or planning to create, a website. No matter what community online I spend time interacting with, the common question of how to get more traffic to your website is raised. It makes perfect sense.

The whole purpose of the website is to inform customers, and to create relationships with new customers. You'll notice it states: Create relationships with new customers, and NOT get new customers. Those days are gone, and social media is a driving force restoring best practices that focus upon building relationships with people, as people. Along this journey into social media, there were many marketers who used this effectively with poor practices that result in damaged relationships. This article focuses upon the outcomes of this journey, and re-establishes the tried and true considerations for ( Read More ... )

The structure of the site I implement and use that goes quickly and easily when organized makes implementing the solution available very affordable to you, and me. Speaking today with another about "what next" for them to do, so they can go ahead with the site implementation, I provided the following reference useful for all who are interested. ( Read More ... )

I recorded this video a few days ago to share with people the advantage of using the Custom Share feature on their Profile - Wall - view. Today a notice popped up in Facebook about changes to their Privacy Settings that ( Read More ... )

Just released today, the Basic Facebook Setup Guide will take complete newcomers to Facebook and walk them through the various stages of Account Creation, Profile Updates, and Privacy Settings. A few other minor points are introduced along the way that barely touches upon the marketing side, but prefaces the importance of ( Read more ... )

Following recent conversations with newcomers to the web seeking to reap the benefits of increased exposure for the business, art, and writing, it became apparent that a lot of terminology for the Internet can be quite confusing to people unfamiliar with this environment. View the post and watch the video.

Social media is an arena, a place where we all skate sharing the same ice. We can skate solo, or we can join small groups to support and enjoy one another. Often times, it is like our real lives and how we engage and connect differently as our mood and circumstances provide. So this social media marketing strategy focus upon the natural ebb and flow we also experience in real life.

Reaching Authenticity

Being a presence online just for yourself, you connect with the people who know you best. This is natural behaviour and we engage with those with whom we're most comfortable. We have less to worry about around being misunderstood, as they know you and understand you better than the stranger you've never met. It makes some people feel (Read More...)

A response in a discussion forum to professional coaches looking to leverage social media marking.

Ethics, value, and relationship.

I've been a technology professional since 1986, a coach since 2005, and a man who stands for something bigger than my pockets for much longer. Seeing what I see around "marketing" I'm going to share some important distinctions, and encourage anyone tempted to use traditional marketing techniques on any social media engagement sites and tools.

First, I will not pick on any names here. I have a philosophy that allows for free choice. Therefore, I will not publicly pick on any one individual behind their back. However, I have and will engage in a challenging public conversation online with anyone using tactics that are abusive of the tools and audience. As a coach, educator, lover of social media and it's principles, this is a natural opportunity to enlighten the would-be offender and help them become more successful. That said, it is (Read More ... )