Many people are looking at how to leverage social media to generate business. To jump into social media with the sole focus upon 'sell, sell, sell' is bound to result in huge results. However, the larger percentage of results will be broken trust-relationships.

Many of the social media platforms are clamping down more and more on the way marketers engage people on their social media sites. They are looking out for their user base. Just as you would protect your own client list, they're protecting their client list and best interests. So what do you do?

2nd Installment - The People Principle - Trust Relationships

Marketing is not about the sale, it is about the relationship, education, information, sharing, and caring. Feedback from the market provides valuable business intelligence to improve services and products. Educating them with useful information, engaging them with entertaining information, sharing the social arena in support of one another, and so forth, actually do more to accellerate your social media growth and reputation.

If I'm not mistaken, your reputation is important to you!