WordPress 101

Build and learn how to think about building a website with wordpress and best practices and tools for search engine and social media.

Killing Keyword Search with Google Tools

It’s not often I get to write about Internet Marketing related software tools from a perspective of support. Quite often, I’d be found ripping some programs apart, demanding more for the consumer. In this instance, I see extremely high value with the use of tools like this one I’m suggesting as a useful add-on tool.

Many competitors of yours use the Google Adwords to buy paid traffic for prominent placement on Google Search pages. You know those advertisements along the right edge? With this tool, you can see what Keywords they’re using and which ones get the clicks. How valuable is this insight to you?

If you don’t know what to do to benefit from this information, you still have a lot to learn about promoting your website online. First thing you need to know is that placing well in search is always a full-time ongoing job to develop and maintain.

  • Know your market.
  • Know your competition.
  • Know your keywords.
  • Develop your content.
  • Enhance and tune your search engine optimization.
  • Develop off-site search engine optimization campaign.

These critical activities increase the flow of relevant traffic to your website. As a consumer and business entrepreneur, you are well advised to learn the basics and how to apply them consistently for best results.

Knowing your market and competition can be discovered through a variety of means. Google’s own Keyword Tool provides insight upon high traffic / value keywords and offers up a list of alternatives you want to also consider.

With this information you become more attuned to your market, understand your niche better, get a stronger grasp on the keywords you want to position well with, and can focus upon a variety of important tactics required to leverage this knowledge: Blog and write / update your website content; Fine tune and Search Optimize your website; and develop an ongoing off-site search engine optimization campaign.

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